"Effective communication is 20% of what you know and 80% of how you feel about what you know."
— Jim Rohn
I’m originally from Turkey but have lived in many countries, finding my “forever home” in Milan. In 2018, together with Lisa Marie Gelhaus, we began working on an extraordinary project that ultimately led to the opening of WordWorks in 2021.
I’m an engineer—alas—and I know all too well the challenges of communicating your complex ideas clearly and concisely, without boring anyone.
I co-founded WordWorks with Lisa and am primarily responsible for Train the Trainer programs: programs that train in-house trainers for academies and L&D departments, built on the organization’s real objectives, using a rigorous method and measurable impact. My engineering background, combined with a solid command of narrative and persuasive tools, allows me to work well in technical, financial, and strategic contexts, even when presenting complex topics to non-technical audiences.
In the classroom, I work on mindset, leadership, and self-confidence, and as a certified coach, I help participants build real, not just superficial, confidence.
The result for those who work with me: stronger in-house trainers and professionals capable of clearly communicating even the most technical content, turning complexity into a communication advantage rather than a hindrance.
Technical and engineering teams
Finance and Private Equity Contexts
Internal trainers and corporate academies
Managers presenting to boards and stakeholders
Rigorous narrative structure, applied rhetorical tools, and real-world case studies. Theory is the starting point, application is the goal.
Fundamentals on managing corporate training: how to structure a program, how to engage participants, how to measure results.
How to build messages that stick, narrative structures that lead to action, and presentations that get actionable decisions.
For engineers, data scientists, and R&D professionals who need to communicate complexity to non-technical audiences without losing the substance.
