No matter how brilliant your speech, how crystal-clear your arguments, and how impeccable your logic, if you fail to connect with the audience, you will not achieve the desired effect.
— Chris Anderson
My background as a trainer reflects a blend of my Syrian roots and the various places where I have studied and worked. Holding a degree in Economics and a Master’s in Luxury Management, I specialize in teaching how to present oneself effectively to an audience and in managing “Meet the Press” sessions.
At WordWorks, I handle intercultural communication and co-manage the “Best Version of Yourself” course.
I teach how to forge an authentic connection with any audience, across any cultural context. I bring a unique multicultural background to my work—Syrian roots, international training, and experience in the luxury and high-profile communications sectors. This is why I work with global teams, managers operating across multiple markets, and luxury industry professionals. Complementing this is my hands-on corporate experience: having held management roles in banking and run my own business, I have gained solid managerial and organizational skills, along with a practical understanding of how companies operate from the inside.
In the realm of business presentation, my work focuses on media relations, public speaking, audience engagement, and projecting confidence on camera. I teach clients how to build a genuine rapport with their audience—leveraging paraverbal elements such as gestures, body language, and overall presence—whether addressing a live audience of fifty, joining an international video call, or giving an interview.
The outcome for those who work with me is a memorable presence and self-confidence—both on stage and on camera—capable of engaging demanding international audiences, all underpinned by a practical, managerial understanding of corporate dynamics.
Building a relationship with the audience
Appearing authoritative on video
Present memorably
Communication in intercultural contexts
Meet the Press e media training
Techniques for establishing an authentic connection with any audience, from one-on-one meetings to group presentations in multicultural settings.
How to communicate with presence and authority in video calls, webinars, and all professional video communication contexts.
Structure, pacing, and techniques to make every presentation unforgettable—ensuring the audience remembers not just the content, but how you made them feel.
A collaborative program designed to help you discover your most authentic, effective, and distinctive communication style.
