Elizabeth Mauti

I bring the same insight to WordWorks that inspired me to write my first children’s story: when I needed to tell my daughter—then just a young child—that I was leaving for work but would return, I realized that a mere explanation wasn’t enough. An important message needs to be told in a way that speaks to the listener’s most curious and receptive side.

I have since brought this storytelling approach into the corporate world. I use stories to show teams that change is often not a choice—and therefore cannot simply be rejected—and that innovation can either be something we endure or something we embrace. I demonstrate that behind every difficult transformation lies a way to make it understandable, and even desirable.

My contribution to Business Presenting courses is to integrate this narrative logic into the WordWorks method. I don’t use storytelling for mere entertainment, but as a structural framework. The very elements that make a children’s story memorable are the ones that—when applied to a business presentation—transform data and technical content into a compelling narrative: one with a clear beginning, a tension to resolve, and a change that the audience is inspired to desire rather than forced to endure.

I help participants craft presentations—whether for organizational change, a product launch, or gaining buy-in for a tough decision—that do more than just inform; they foster genuine engagement and commitment.

The result for those who work with me is a presentation with a narrative structure that drives real impact and persuasion—one capable of winning over any audience, from employees and clients to the board, even during the most sensitive periods of change.